The MyHealthKC brand was created by Shawnee Mission Health (SMH) to help empower patients to manage their health. We worked closely with SMH to create the brand’s identity, including the name, logo, and design system. We helped launch several multi-media awareness campaigns used to kick off the effort and continue to design and produce the award-winning MyHealthKC magazine. The magazine prints eight targeted issues a year, reaching over 75,000 Kansas City metro-area residents and features custom articles, infographics and interviews with SMH doctors on a wide variety of health topics.