Shawnee Mission Health

Modus Creative, together with TheCollaborationKC, have worked with Shawnee Mission Health (SMH) since 2007. During that time, we have partnered with SMH on many foundational marketing issues, including a complete rebrand, the introduction of the Shawnee Mission Birth Center, Shawnee Mission Medical Center’s 50th-anniversary celebration, and re-naming and re-design of their consumer magazine MyHealthKC.

To announce the newest Shawnee Mission hospital location, we developed a series of mailers and ads targeted to surrounding communities.

A luxurious new birth center was announced through a multi-media effort that included TV, print, online and outdoor ad, like this.

Multi-media orthopedic campaign featuring print ads, TV and billboards (below).

We created a wayfinding system in the new hospital, featuring icons, bright colors and easy-to-read typography.

Cardiovascular campaign aimed at promoting Shawnee Mission's combination of expert care and compassion.

Print ads promoting ultra-local in-system healthcare options and specialists.

BRANDING

Re-branding

Brand Development

Identity Development

Visual Systems

Strategy

Naming

IDENTITY

Logo Development

Business Materials

Signage

Retail Environments

Identity Refresh

Identity Expansion

DESIGN

Branded Publications

Brochures

Sales Materials

Web Design

Visual Marketing

ADVERTISING

Print Ads

Billboards

Digital Ads

Social Advertising

Television Ads

WEB

Responsive Design
Web Programming
Web Strategy
Content Development

MARKETING

Email Marketing
Social Media
Events
Launches & Openings