Country Club Plaza is the heart of Kansas City, consisting of 15 square blocks of mixed-use retail, office and living spaces. Built in 1923, it was one of the very first outdoor malls. We re-branded the property in 2010, aligning the Plaza’s history and architecture with its importance as a retail destination, and winning a Top 100 Rebrand of the Year in the process. Modus Creative worked in tandem with the Plaza’s marketing team to keep the brand fresh and exciting for visitors and retailers alike.